Shares in moneysupermarket.com, the price comparison website performed badly on their opening day on the stock market prompting renewed speculation that price comparison websites are not all that they are made out to be.

Shares were issued at 170p on Thursday (at the bottom of predicted range) and promptly fell to just 154p before climbing slightly higher and closing 12p down at 158p. Considering that this was the biggest ever internet flotation it is a disappointing setback for the growing number of price comparison websites.

It has been reported in ‘The Sun’ that many of the top insurers such as Churchill, Direct Line and Privilege all refuse to deal with moneysupermarket.com as they feel it’s not in their customer’s interest.

A number of web comparison sites are also linked to certain financial groups which mean that customers are not getting a full market review which some sites are indicating.

In the secured loan market specialist secured loan brokers such as BFS Direct are only looking to provide services to customers to meet their specific needs. As such they can give every customer a very personal service and find the best secured loan which suits their customer’s individual needs. BFS cannot tell them the best current account or car insurance deal as that is not what they are trying to achieve.

More comparison websites are flooding onto the internet and customers need to take care when comparing that all is as it is stated.